A Beginner Guide to Business Development

Understanding the 'business development fundamentals' shows us the small things we forget to do when hooked up in the everyday grind.

You understand your business and clients properly; you know what works, the areas you have to improve on, and what progress feels like. But sometimes, understanding the 'business development fundamentals' shows us the small things we forget to do when hooked up in the everyday grind. 

Several small to medium-sized businesses task recruiters with business development (getting new clients) and placing candidates. Both are important to the life cycle of an expanding recruitment agency.

Business development is a collection of efforts that produce long-term values for an organization. For instance, recruiters must generate a strategy for recognizing, researching, and analyzing new clients and utilize this information to build the relationship long-term (securing and retaining new business).

It should be the basis of a new business relationship being formed. So, today, we will be looking at how to do business development and a few marketing tips to make it a hit.

How to Do Business Development

1. Conduct extensive market research.

Successful business development majorly demands upon your understanding of your market and target personas. If you do not know who you're attempting to sell to and the state of the market they cover, you can't strongly implement any other point on this list.

Analyze and monitor your current customers to understand who tends to purchase from you. Further, look into your competition to get a feeling for where you fit into your wider market. And take any other strides to get a better feeling for the "who" behind your successful sales — without that intel, you'll nevermore be able to form the "how" side of your business development.

2. Raise visibility and awareness.

In general  business development goes beyond just your sales org, your marketing department  also plays a pivotal role in the process. For instance, you can't source a base of possible customers if no one recognizes who you are.

Creating an effective website, spending in paid advertising, leveraging social profiles, engaging in co-marketing partnerships with industry peers, and managing an active blog can all go a long way in supporting strong business development and creating brand awareness.

3. Promote thoughtful leadership.

This point is an expansion of the one above. Building credibility is one of the more critical steps you can take while doing business development. You can't just end with prospects understanding who you are — they require you to trust you if you're ever going to get their business.

Writing in-depth, industry-specific blog content is one way to get there — if you can prove that you have a firm grasp on every phase of your field, you can frame yourself as a trustworthy, knowledgeable resource for your customers. That kind of support often translates to sales down the line. Other media like webinars, white papers, and video content can also support your case.

4. Conduct outreach.

Actively reaching out to potential customers is one of the most important, common elements of business development. You have to get in touch with prospects to vet them and eventually convert them to qualified leads.

This step  is typically backed by deep research on every prospect, joined with contacting warm and cold leads pro- actively But, again, BDRs ensure that responsibility of it— and for several people, it's one of the process aspects that is most intimately connected with the term "business development."

5. Qualify leads

Once your BDRs join with leads, they have to qualify them to ascertain their viability and understand whether they deserve your sales team's time and energy. It further involves conversing with leads and asking the relevant qualifying questions to exhibit their fit for your product or service.  Fortunately, executing this point typically implies the process, as a whole, has worked.

6. Provide exemplary customer service.

Business development is an open-ended process that literally covers the virtual side of your business in someplace — and customer service is no exemption. Your service org has to keep current customers pleased to produce positive word of mouth and bolster your company's reputation. That sort of effort gives you credibility and can produce referrals, making business development more straightforward and efficient.

7. Develop sales content from success stories.

Another part of business development is rendering customer satisfaction actionable, product-specific content, promotable sales content-led, used to drive sales. While marketing content is maintained for understanding leadership and garnering common interest, sales content urges potential customers to look into your company perfectly.

Sales content includes case studies and testimonials, these two tools that depend heavily on your present customer base. When you utilize customers' experiences to produce interest in your business, your business development efforts truly come full circle.

Best Practices To Tackle Business Development.

a) Know who you're talking to

To accurately know a potential client, you have to go beyond the company website. Look for earlier dealings your company may have had with the client, research their social media channels, and any appearance they've had in the media.

Knowing the client's current recruitment practices, business challenges, and how they represent themselves will result in a personalized conversation. Something considered by any organization. If you've come across as expert and friendly, you can be sure something definite will come of it.

b) Know what you have to offer

In the same way, companies build their employer brands; you too showcase your company's brand and every client you work for. If a company is looking to engage you, they will be required to know how to source the best candidate for their role. So, ensuring your values align with theirs is crucial.

Consider what you specialize in and why you appreciate it? What are your recruitment processes, and how have they served you in the past? By backing this up with data and case studies from related industries, you will give the clients trust in your ability to fill their positions.

c) Be tactful in your approach.

The internet has made networking a lot more manageable for all of us, and yes, that involves our competitors. Social media marketing has not only enhanced our access to candidates but enables us to seek out clients too. Be careful while contacting someone on social media; there is a thin line between reaching out and "spamming" them. Your email is expected to be one of many from enthusiastic recruiters looking to hit their KPIs.

The same refers to calling/emailing; know what you have to contribute before you reach out. Networking should be a conversation between two people that sets a standard ground to move forward, whether this takes the form of an email, call, or good old face-to-face interaction.

In the same way, people do business with people they admire and trust; companies choose recruiting firms they like.


Business development is a vital part of any thriving company. It's how you discover the best ways to boost revenue, recognize your ideal prospects, produce more leads, and secure more deals.

Consider how you can make a powerful business development plan and ensure you have the best group of business development reps so you can start growing your business today.


Author Bio:

Shivani Goyal

Shivani is a content writer at InviteReferrals, which provides referral marketing software that allows businesses to attract new customers from existing customers through referral campaigns.

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